Green and Blacks strawberry whispers
An university project given to us in our second year. To create a new brand line extension and create one advertising pieces which follow one campaign idea.
I decided to create a Summer edition campaign with the product being a slab of chocolate with dried strawberry pieces inside; to create a sweetness to the chocolate. A feeling of looking back to a moment in your past that you treasured the most. A sweet, sticky sensation of happiness.
The advertising piece I created was a selection of poems that had the theme of 'treasured moments'. I used these poems as magazine pages alongside food recipes..
- Line extension: Strawberry Whispers
- Strategy: Summer edition
- Campaign: Treasured moments
- Strapline: Treasured moments
- Creative: A selection of poetry